segunda-feira, 13 de fevereiro de 2012

STUNNING: Comparing U.S. & World Covers for TIME Magazine

Writing by David Harris Gershon
Daily Kos group
Each week, TIME Magazine designs covers for four markets: the U.S., Europe, Asia and the South Pacific. Often, America's cover is quite, well – different. This week offers a stark example.
Witness:
time
Yes, what you see is TIME devoting its cover in international markets to a critical moment in Egypt's revolution – perhaps the most important global story this week – while offering Americans the chance to contemplate their collective navels (with a rather banal topic and supposition, to boot).
This is not an isolated incident, for perusing TIME's covers reveals countless examples of the publication tempting the world with critical events, ideas or figures, while dangling before Americans the chance to indulge in trite self-absorption.
Witness these stunning dichotomies:
time2 time1
time4
time3
Viewing these covers, a question must be asked: do these moments of marketing (through a choice in covers) reveal more about Americans, or about the state of American journalism?
I fear the answer.
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Author's Note: It should be noted that, in many instances, the cover story projected to international audiences is included, if buried, in the American editions. However, the point is the projection itself – the marketing of a "news" magazine to its various audiences, and what that projection says (or doesn't say).

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